# Snake Seeker Brand Guide

**Product:** Snake Seeker  
**Tagline:** Retro Snake on Solana Seeker  
**One-liner:** Classic snake. On-chain. On Seeker.

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## Core Identity

**Vibe:** Retro pixel gaming meets Solana cyber-neon.  
Nostalgic Nokia Snake energy + modern on-chain rewards (TRACKER gate, SKR wins).

**Primary Audience:** Seeker phone owners, Solana degens who like simple addictive games.

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## Colors

| Role              | Hex       | Usage                              | Notes |
|-------------------|-----------|------------------------------------|-------|
| Background        | `#1a1a2e` | Main screens, posters              | Deep navy |
| Grid / Darker BG  | `#16213e` | Game board, cards                  | Slightly darker navy |
| Snake Body        | `#00ff88` | Snake segments                     | Bright neon green |
| Snake Head        | `#00ffaa` | Snake head highlight               | Slightly brighter green |
| Accent / Food     | `#9945FF` | Purple (Solana)                    | Food pellets, highlights |
| Button / Strong   | `#14F195` | Primary CTAs, highlights           | Solana green |
| Text              | `#ffffff` | Primary text                       | Clean white |
| Text Secondary    | `#888888` | Muted labels, dividers             | Gray |
| Border / Subtle   | `rgba(255,255,255,0.1)` | Lines, dividers           | Low opacity |

**Do not** invent new colors. Use the palette above.

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## Typography

- **Primary (Game + Posters):** Press Start 2P  
  - Google Fonts or local: `NokiaKokia.ttf` / PressStart2P
  - All caps for headers, tight tracking
- **Secondary (Body / UI):** System monospace or Inter (small labels only)

**Never** use sans-serif for main headlines or game UI.

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## Logo & Icon

- **App Icon:** `assets/images/icon.png` (1024×1024)
  - Simple, high contrast, works on dark + light
- **Always use the official icon** for app store, dApp portal, social
- For posters: embed high-res version or vector-style recreation in neon

**Clear space:** Keep icon clear of other elements by at least 1 icon-width on posters.

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## Poster & Visual Guidelines

**Format Priorities:**
- Square (1200×1200 or 1080×1080) — X / Instagram / Telegram
- Landscape (1200×675 or 2400×1350 @2x) — Twitter OG, milestone posts
- 1200×630 — General OG / link previews

**Rules:**
- Square posters = brand + logo heavy
- Always include:
  - Game title ("SNAKE")
  - "for Solana Seeker"
  - Neon snake element or game screenshot
  - Seeker + Solana cues
  - Minimal text (big impact)
- Background: deep navy + subtle grid
- Glow orbs (green top-left, purple bottom-right)
- Corner brackets / HUD style
- Press Start 2P font, all caps where possible
- "Hold 1M TRACKER · Win SKR" as the core hook when relevant

**Do not:**
- Use real photos of phones unless heavily stylized
- Add heavy gradients or new colors
- Put too much text
- Use emoji as primary visual (only as accent)

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## Tone & Voice

- Retro but sharp
- Short. Punchy. All caps for headlines.
- "Classic snake. On-chain."
- "Hold TRACKER. Score SKR."
- Fun without trying too hard

**Example copy:**
- "SNAKE FOR SOLANA SEEKER"
- "1 SCORE = 0.1 SKR (more TRACKER = better rate)"
- "Retro. On-chain. Seeker only."

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## Usage by Context

| Use Case            | Format     | Key Elements                     | Example |
|---------------------|------------|----------------------------------|--------|
| X / Twitter post    | Square     | Big title, neon snake, rate      | Promos |
| Milestone           | 1200×675   | Big number + "UNLOCKED"          | 5k plays |
| App Store / dApp    | Various    | Clean icon + screenshots         | Store listings |
| In-game share       | Dynamic    | Score + personal rate            | Game over |
| Website / OG        | 1200×630   | Hero + "for Solana Seeker"       | Links |

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## Assets

- `assets/images/icon.png` — official 1024px icon
- `assets/images/snake-graphic.png` — existing hero graphic
- `assets/images/snake-banner.png` — existing banner
- `publishing/templates/` — milestone poster templates

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## Do's and Don'ts

**Do**
- Use Press Start 2P everywhere visible
- Keep snake neon green dominant
- Show the core loop: Hold 1M TRACKER → Play → Win SKR
- Credit "Seeker" when relevant

**Don't**
- Make 10M+ the "normal" tier visually (it's aspirational)
- Use bright white backgrounds
- Mix in unrelated Solana memes or other project colors
- Stretch the icon

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## Quick Start (Posters)

See `publishing/templates/README.md` for the current HTML + Playwright workflow.

New posters should follow the same visual language as this guide.

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**Maintained by:** Metasal / Milysec  
**Last updated:** 2026

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*This document is the single source of truth for Snake Seeker visuals and messaging.*